— to change a type of activity in a surprising and exciting way (also set something on its ear).

e.g. By the 1990s, however, Rice's underground acclaim had been turned on its ear as a result of his public associations with nefarious figures both infamous and obscure.

*nefarious — гнусный; мерзкий; подлый; нечестивый; бесчестный; низкий; злодейский
*acclaim — всеобщее одобрение